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About us

Interplay® has been established for nearly 20 years in the UK and is a multi-award-winning company positioned at the quality end of the toy market, specialising in developing and marketing innovative toys and gifts. We are a product-lead company with a passion for creating high quality kits at affordable prices and we strive for nothing less than the best for our customers.

Our brands include My Fairy Garden®, FabLab®, Fuzzikins Craft®, My Mermaid Lagoon®, CraftBox® My Living World® and myStyle®, which have all been designed and developed in-house.

Interplay has a global network of distributors and its products are being enjoyed worldwide by children of all ages.

Ross and Nancy

Ross Ainsworth, Managing Director & Nancy Davies, Sales Director